In her work, the artist investigates objects representative of the culture in which she resides, which have gradually disappeared from the market due to a lack of consumer interest or changes in local production chains. This phenomenon is also influenced by the emergence of mass-produced objects, which are more economically viable but lack a connection to the place’s idiosyncrasies.
Keila Alaver seeks to capture the essence of the selected objects, using appropriation as a resource for creating her work. By appropriating popular taste to give objects new meaning, the artist aims to highlight the importance of consumption in contemporary societies. When these objects are modified and displaced within the context of art, they acquire new significance, prompting questions about their status, such as: Why are these objects scorned by good taste? What can objects reveal about contemporary societies?
